Food Tech

Food Tech

Food system sustainability will become a focal point

The world is headed towards challenges with regards to availability of food and climate impact. Acceleration of transition towards alternative proteins is expected: healthy for people, humane for animals, better for the planet

9 billion

humans by 2050


planet Earths required by 2050 to sustain today’s consumption


of agricultural land is taken up by animal agriculture despite supplying 17% of humanity’s food


as much CO2 is emitted from the food industry today than the World’s transportation industry combined


increase in crop production is required to meet the world’s food demand by 2050

Sources: 3FBIO – Sustainable Protein. The Good Food Institute – Plant-Based Meat for a Growing World. Oatly – Sustainability Report 2019. Wired – 10 Facts that Prove we’re in a Climate Emergency. Environment Reports – Is There Enough Food for the Future?

Food Tech ecosystem & our approach

Our approach & investment criteria

Ability to scale The company needs to have a scalable business model that addresses a pressing issue in the market, while tackling a segment with great potential for future growth.

Great IP We place a strong emphasis on the need for a strong portfolio of IP, allowing the company to protect its processes, corner the market, and raise barriers to entry for new players.

Sub-vertical As plant-based market is already significantly saturated and, in our eyes, only a steppingstone towards better alternative, we strongly focus on precision fermentation & cell-based meat producers with tremendous capabilities to conquer the market in years to come.

Team The core team must consist of amazing individuals that, together, are greater than the sum of their parts. They must be capable of guiding the company through its scale-up phase.

Business model When there are multiple players in the same field, we like to see companies that have a unique business model. For example, we would prefer to invest in a company that is focusing on the B2B segment, if other players in that space are proposing a B2C approach.

Series B Our sweet spot is Series B, where we can add significant value by helping companies scale effectively. We prefer to lead or co-lead the round whenever possible.

McWin Team’s Involvement in Food Tech Sector

Proven track-record of investments and partnerships across various verticals of food industry

Food Delivery
  • Early investments and partnerships with food delivery aggregators in Europe
  • AmRest purchase of controlling stake in PizzaPortal (Polish subsidiary of Delivery Hero) in 2017 was one of the first investments made in the aggregator space by restaurant companies
  • 2018 investment in Glovo (acquisition of 10% equity stake) – a company pioneering in 3rd generation food delivery and aggregator services
  • Both investments fully divested with proceeds totalling to approx. €100mn (realized returns in excess of 3.0x over the 3-year hold period)
  • 2020 investment in CookUnity, the leading managed marketplace for chefs.
Alternative Protein
  • Recent co-investments in various cutting edge food tech companies focused on tapping into opportunities in alternative protein market (sector estimated to record 30-40% CAGR in the coming years)
  • BlueNalu is the category leader in cell-cultured seafood, with great tasting, nutritious, safe products, and with a clear mission to protect the world’s oceans from overfishing of key species
  • Upside Foods is the world’s leader in cell-cultured meat production focused on providing delicious and healthy products to consumers’ by harvesting meat from cells instead of animals
  • Perfect Day is making casein and whey proteins using precision fermentation technologies to produce dairy products without animals
  • Eat Just and Impossible Foods develop and market plant-based alternatives to conventional animal protein products (e.g. egg and meat)