Strategy
Leverage our entrepreneurial drive, strong food industry network, proven operational capabilities, belief in technology and love of building businesses to be the partner of choice for founders, investors and management teams
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The world is headed towards challenges with regard to availability of food and climate impact. The current food system is very broken and won’t be able to support projected population growth, nor will we be able to meet climate change targets through it.
~80%
increase in crop production is required to meet the world’s food demand by 2050
2x
as much CO2 is emitted from the food industry today than the World’s transportation industry combined
1.6
planet Earths required
by 2050 to sustain today’s consumption
77%
of agricultural land is taken up by animal agriculture despite supplying 17% of humanity’s food
~30%
of greenhouse gases are related to food
9.7
billion humans 9.7 by 2050
Targeted deal focus
- Agri-Tech
- Ingredients
- Alternative Proteins
- Clean Nutrition
- Digitization
- Waste & Efficiency
- Food Service & Restaurant Tech
Global food tech highlights and drivers for growth
Food tech industry highlights
Global population growth pressures on food ecosystem
Lack of arable land and inability to satisfy protein demand in the future
Changing consumer needs driving demand for sustainability
Health, well-being, and diet perception driving industry change
Unsustainable CO2 emissions of food industry
Perception shifts in food production, consumption, and distribution driven by tech
Significant capital support of food tech sector, fueling significant growth & progress
McWin's Edge
Several distinctive capabilities differentiate McWin and provide a strong advantage.
Focus on growth-stage
Vast majority of food tech-oriented funds focus on early-stage investments, while bigger growth PE firms prefer investing in later stage opportunities
We believe that this creates a gap for Series B & C funding rounds where, along with McWin, only a handful of funds operate and fill the gap
Robust approach to due diligence
At McWin, we are obsessed with due diligence and will never compromise on that.
We make operational on-site visits, while setting the industry standard
Our due diligence process and reports have been a reference point for some of the world’s biggest VC powerhouses
Portfolio of more than 1,500 restaurants
McWin through its funds owns several proprietary brands, such as Vapiano and Gais, as well as being a master franchisee of Burger King in Germany with an aggregate portfolio consisting of over 1,300 locations
Leading food tech startups see an immense value add in our restaurant portfolio that acts as launchpad for many of their products.
Proven track record in scaling businesses
We have a highly successful leadership team
The operating team has extensive experience in scaling up companies and has served on numerous Boards
The team has an exceptional strategic and governance experience